Mark Dennington: Taking A Digital First Approach

In this video, Mark Dennington explains how digital is now leading the way across all forms of marketing. In just 90 seconds, you’ll learn:

  • How customers turn to digital to research before buying
  • How siloed thinking and legacy systems are preventing businesses from going digital first
  • Why it’s vital to take a organisational-wide approach, focusing on the customer journey as a whole


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